Discover The Nurts

    Inclusive Growth

    Meaningful Interaction

    Thoughtfully Designed

    Meet our founders

    Hi, we're Rachel & Adrian!

    The Nurts was founded in 2023 by Rachel and Adrian, a husband-and-wife duo who were searching for meaningful tools to help nurture their young children.

    The name “The Nurts” comes from the word nurture, a reminder that parenting isn’t just about raising children, but also about helping parents nurture themselves and the people they love.

    What began as a small idea soon grew into something much bigger, a community built on learning, connection, and joy for modern families.

    "We understand that parenthood isn’t an easy journey, and that it truly takes a village. Together, we hope to support parents as they raise the next generation."

    Our Story

    New In: Don't miss out!

    First order, shipping on us!

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    Need support?

    Email us at hello@thenurts.com.

    Bundles for everyone

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    Our Events

    Discover enriching experiences with The Nurts! Join our upcoming events for unique opportunities to learn, connect, and grow together—it's the perfect chance to meet the team, explore all our card games in person, and have lots of fun at the same time!

    Full Events Calendar

    Malaysia’s First Heart-to-Heart: Parenting for the Future Conference. 

    It takes a village—let’s raise the next generation together.

    Heart-to-Heart: Parenting for the Future brought together experts, educators, and parents to explore the realities of modern parenting.

    Read more

    MOG Family Day 2026

    Join MOG for an immersive weekend filled with meaningful experiences, exciting performances, and family-friendly activities, specially curated for all ages.

    For limited-slot activities, we strongly encourage you to register in advance to secure your spot and avoid disappointment on the day.

    Learn more

    Made from parents for parents

    Meaningful conversation

    Emotional Intelligence

    Raising the next Generation

    Explore The Nurts World

    Curious about these four adorable characters that pop up in our card games, books and events? Discover the world of The Nurts Kids - it's magical, adventurous and full of joy.

    Why Parents Love The Nurts:

    • The Nurts Tales (Volume 1) Children's storybook 8 in 1 | 4 to 9 Years Old

      The Nurts Tales (Volume 1) Children's storybook 8 in 1 | 4 to 9 Years Old

      A meaningful birthday present for my son. The moment he unboxed it, he can't wait to flipped over the pages and even smelled it - new book did smell good!

      Bedtime stories is our new habit and he will always bring this book into the room and deciding which story he wants me to share. We had role play, we listen to the joyful song and he was really engaged. What a great bonding time that we have now on before the bed time.

      Emma Harrison

    • The Magical Spell

      The Magical Spell

      This Spelling Game Card is an excellent tool for both fun and learning. The game makes spelling engaging and interactive, which is perfect for kids and adults alike. The cards are well-designed, easy to use, and provide a variety of challenges to improve spelling skills. With different levels of difficulty, it caters to a wide range of ages and learning stages. Whether used in the classroom or at home, it's a fantastic way to enhance vocabulary while having fun. Highly recommended for anyone looking to make learning more enjoyable!

      Moonie L.

    • A Parent's Promise

      A Parent's Promise

      This is a book suitable for all ages.. my kids enjoyed it so much.. the book attracted their attention with the colors and the stories.

      BOTH INSISTED ME TO read for them every day and night😆😆😆. This is a very good bonding skills with kids. We are looking forward for more..

      Juliana H.

    Our Services

     Looking for an engaging way to connect with families, students, communities, and teams? Collaborate with us and through our services.

    • School & Educational Programmes

      Bring Learning to Life Through Experiential School Programmes.

    • Co-Branded Games & Storytelling Products

      Turn Your Brand Into Meaningful Play

    • Events & Family Engagement Campaigns

      Create Memorable Experiences That Families Talk About

    • Workshops & Community Activations

      Engage Communities Through Purposeful Experiences
    Collaborate with us