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Mix & Match at RM16.80 OFF!

Get the perfect Merdeka bundle for your collection, or as a gift for loved ones - Add your favourite 3 games or books to cart to enjoy an automatic discount of RM16.80.

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New Arrivals

Discover our latest tools designed to spark joy, connection, and learning for all ages. Whether you’re looking for thoughtful gifts or something special for your own family, our new arrivals are here to inspire meaningful moments—one card, book, or game at a time.

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Upcoming Event (15 Sep 2025)

Join us for a fun-filled day featuring a storytelling session by The Nurts and an engaging Arts & Craft Workshop by OPEN PLAYHOUSE. Enjoy FREE entry to Play Town, plus receive 1x goodie bag per ticket and 1x lucky draw entry per family.

BUY TICKETS

Bestsellers: Our Most-Loved Tools

All-time bestsellers - tools to nurture, learn, and play. From card games, to books, to edu kits. Curated and created by The Nurts.
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Shop by Collections

Our Services

💡 Looking for an engaging way to connect with families, students, communities, and teams? At The Nurts, we specialize in play-based learning, workshops, and interactive tools designed to spark meaningful conversations and learning experiences.

Explore our partnership models and find the perfect fit for your brand, school, or organisation!

Learn More

Our philosophy

We create thoughtful, meaningful experiences that bring joy and connection, helping you nurture yourself and your loved ones. With our tools, you can build stronger bonds, discover new ways to grow, and make life’s everyday moments more fulfilling.

The Nurts was inspired by the word "Nurture".

"The Nurts was driven by my desire to enrich lives in a meaningful way. Being a working mom, I understood that while parents wholeheartedly nurture their children's learning and growth, they also deserve the space to nurture their own fulfillment and personal development." - Founder Rachel Tan

Discover Our Story

Our Values & Promise

  • Meaningful Interaction

    Creating moments of interaction that are enjoyable, immersive, and meaningful.

  • Thoughtfully Designed

    Thoughtfully created & thoughtfully curated purposeful tools. Designed for impactful learning and guided by values.

  • Inclusive Growth

    Welcoming all with the desire to grow and/or nurture regardless of age, gender, race or social status, collectively.

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